Posted by Anne Loehr Do you think an eighty-year-old woman is interested in an online pop-up ad to shop for cheaper prescription medicines using an app? Probably not, but her Gen X born between daughter might. The days of nationally marketing to a generic consumer who is between 18 and 65 years old are long gone.
Mar 15, Failure to understand and respond appropriately to the normative cultural values of patients can have a variety of adverse clinical consequences: To succeed in this challenge, clinicians must keep in mind that variations occur between cultural subgroups just as individuals subscribe to group norms to varying degrees.
In this article we will take a look at Latino culture specifically, keeping in mind that a wealthy Cuban American who has been in the United States for many years will likely have cultural values that are markedly different from a recent immigrant to the US from Mexico.
Flores The term Hispanic was created by the U. It is often considered a somewhat narrow indicator by those who prefer the term Latino.
This sense of family belonging is intense and limited to family and close friends.
People who are not family or close friends are often slow to be given trust. The family model is an extended one; grandparents, aunts, cousins, and even people who are not biologically related may be considered part of the immediate family.
The term Latinos use to describe their supreme collective loyalty to extended family is familismo. Financial support of the family by the individual and vice versa is important and expected. The decisions and behavior of each individual in the extended family are based largely on pleasing the family; decisions are not to be made by the individual without consulting the family.
Failure of the clinician to recognize familismo can potentially lead to conflicts, non-compliance, dissatisfaction with care and poor continuity of care. Familismo can delay important medical decisions because extended family consultation can be time consuming.
A Hierarchical Culture That Values Respecto The term power distance is used in the field of intercultural communications to compare the extent to which less powerful members of a society accept that power is distributed unequally. When power distance in a society is high, people tend to believe that everyone has their rightful place and they understand that not everyone is treated equally.
When power distance is low, people believe that everyone should have equal rights and the opportunity to change their position in society.
In Latin American cultures, people tend to expect status differences between members of a society which is very different from U. Latinos place a high value on demonstrating respecto in interactions with others, which literally translates into respect. Respecto means that each person is expected to defer to those who are in a position of authority because of age, gender, social position, title, economic status, etc.
Healthcare providers, and doctors especially, are viewed as authority figures. They may nod to demonstrate careful listening and respect when a doctor is talking, rather than agreement about treatment.
Respecto is also expected on a reciprocal basis by Latinos when dealing with healthcare professionals. This is especially the case when a young doctor is treating an older Latino patient. This is especially true with older Latinos.
Americans are recognized the world over as being highly informal. We jump to a first name basis with strangers almost immediately, signaling a collapse of status differences by doing so. Good intentions aside, people from many traditional cultures will not appreciate this informality.
It will make them uncomfortable and may even be seen as rude behavior in certain situations. Hierarchy in Latino Families Latino families are often stratified based on age and sex. Generational hierarchy is expected — grandparent, child, grandchild.
The oldest male direct relative holds the greatest power in most families and may make health decisions for others in the family. Latino men traditionally follow the ideal of machismo. They are expected to be providers who maintain the integrity of the family unit and uphold the honor of family members.
Many Latino females, at least publically, are expected to manifest respect and even submission to their husbands, though this compliance varies by individual and is affected by acculturation in the U. Women follow the ideal of marianismo which refers to the high value Latino women place on being dedicated, loving and supportive wives and mothers.
They are responsible for teaching Latino children culture and religion and for being ready to help those in need both in the family and community. It bears repeating that upward mobility, education and other societal factors are changing the above, but in isolated communities and among new immigrants, little has changed.
We are caught in a present that is just an infinitesimal borderline between past and future. We have to live with a future that moves away as fast as we try to approach it, but onto which we project out present hopes and fears. In other words, we are living with an uncertainty of which we are conscious.
In US American culture, we struggle to accept things as they are which creates high levels of stress and anxiety in our lives.
We focus on the individual as the locus of control in decision making and put little faith in fate or karma. We also exhibit an adversarial relationship to time, constantly needing to control the time shortage we face.Global The Percentage of Women in Senior Roles Is Declining Globally1. Women hold under a quarter (24%) of senior roles across the world in , a decrease from 25% in However in , 75% of businesses have at least one woman in senior management, compared to 66% in ; On the other hand, one quarter (25%) of global businesses have no women in senior management roles 7 Lies We Have to Stop Telling About Latina Women in America.
By in an NBC Latino article, But there's a more insidious side to this kind of stereotyping — besides being inaccurate. Latino Images in Film: Stereotypes, Subversion, and Resistance (Texas Film and Media Studies Series) [Charles Ramírez Berg] on srmvision.com *FREE* shipping on qualifying offers.
The bandido, the harlot, the male buffoon, the female clown, the Latin lover, and . I think that black women dating IR back in the day were fewer in number but smarter about it because the risks were higher. As it’s normalized, more BW are starting to venture out without doing the internal work needed to ensure success in life and love.
Stereotypes of Hispanic and Latino Americans in the United States These stereotypes can also differ between men and women.
Hispanic or Latino men are more likely to be as being dangerous, drug traffickers, drug users, violent, and gang bangers, Hispanics are subjected to much stereotyping within the U.S.
in relation to crime, especially. No demographic wants to be put in a box and viewed as separate from the mainstream. A great way to avoid stereotyping is to focus on the real values, wants, and needs of .